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Ten Deadly Sins of Collection Letters


1. Give the debtor a reason not to read.

2. Use headlines that whisper sweet nothings.

3. Use words that do not paint mental pictures.

4. Leave your debtors dangling.

5. Fail to exercise creativity.

6. Use lots of fancy words.

7. Use all kinds of clever-sounding language.

8. Use pat techniques instead of original ideas.

9. Insult the debtor’s intelligence.

10. Make threats you cannot fulfill.

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